Most wanted: Gucci toothpaste

In a recent survey, 68% of respondents admitted to snooping in bathroom cabinets when at other people's houses.

So spending £40 on Gucci toothpaste could be considered a sound investment in your public image, couldn't it? Before you rage too hard against the idiocy of fashion, I should own up that it's not actually £40 just for the tube of toothpaste - it's £40 for a toothbrush and the toothpaste in a monogrammed pouch, and the brush has a Gucci-stamped, matt-black rubber handle. Just don't squeeze too freely, or your smile could end up as expensive as Britney's.

Gucci, 33 Old Bond Street, London W1. Enquiries: 0171 235 6707.

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