If you’ve found yourself wracking your brain for the name of that loungewear brand you just keep seeing on Instagram — you know, the one that everyone talks about that sells those super comfortable joggers — the brand you’re probably thinking of is Vuori.
Vuori's founder and CEO Joe Kudla first saw the opportunity to launch the company while living in San Diego. “A yogi, surfer, outdoorsman, and former college athlete, he was continually searching for the appropriate clothing to suit his own athletic endeavors, but found himself dissatisfied with the limited options available in the market,” Vuori's Chief Marketing Officer Nikki Sakelliou tells PEOPLE. “He drew upon his experiences to disrupt the market with a new perspective on performance apparel: functional, high-quality clothing that does not sacrifice style.”
Vuori aims to sell clothing that is “built to move in” and provides stylish basics that will work with you throughout your everyday life. As Sakelliou says, “Vuori products are functionally designed to transcend traditional boundaries and blur the lines between fitness and life.” And, yes, they are famous for those super-soft, versatile joggers you’ve heard all your friends talk about, but the brand has plenty of other viral-worthy products, including its new outerwear offerings.
Aiming to provide these functional pieces to anyone and everyone who leads an active lifestyle, Vuori hopes to stand out in the market as something much more than just a brand, but rather “a way of life,” as Sakelliou says.
Keep reading for some of the brand’s most popular pieces and what makes them special.
Vuori Performance Jogger
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Vuori
Yes, these are the infamous joggers that you haven’t stopped hearing about for what feels like two years now. Available in 17 colorways, it’s easy to imagine how you could create an entire collection of these joggers, which could easily transition from lounging and errands to beyond. It’s easy to picture them styled with an oversized hoodie and chunky socks for movie night at home, or with a crop top and leather jacket for a casual date night. What’s more, they have nearly 30,000 (yes, thirty thousand) reviews and an average rating of 4.8 stars. One reviewer even mentioned they had bought six pairs. Personally, any item that would inspire someone to buy six times over (especially when that item retails at $94) is worth checking out in our book.
Material: 89% recycled polyester, 11% elastane | Size Range: XXS-XXL | Colors: Black, Black Heather, Cosmo Heather, Heather Grey, Ruby Heather, and more
Vuori Canyon Insulated Jacket
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Vuori
A lightweight insulated jacket is a must-have in transitional seasons like fall and spring — and the Canyon Insulated Jacket is versatile enough to wear with everything from your favorite pair of leggings to high-waisted jeans and your favorite fall boots. This jacket is constructed from recycled polyamide and elastane, so it has a little bit of stretch to it. It comes in three colors (pistachio green, hazel brown, and black) and its slouchy fit gives it an overall effortless look. In addition to style and comfort, the jacket is also functional for weather and features a PFC-free DWR coating, giving it a water-resistant finish to protect you from the elements.
Material: 85% recycled polyamide, 15% elastane; polyester/elastane lining | Size Range: XXS-XXL | Colors: Pistachio, hazel, black
Vuori Men's Ponto Performance Yoga Pants
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Nordstrom
Vuori may be known for its best-selling women’s joggers, but the brand also offers men's apparel (it was created by a man, after all). The men’s performance pants come in at $98 and are available in nine different shades. Like the joggers, they’re the perfect balance of comfortable and functional — ideal for going from lounging to working out to traveling without looking like you’re wearing pajamas. Honestly, these would be a great gift for those ultra-picky husbands this holiday season.
Material: 89% recycled polyester, 11% elastane | Size Range: XS-XXL | Colors: Charcoal Heather, Heather Grey, Black Heather, Oregano Heather, Midnight Heather, Indigo Heather, Kelp Heather, and more
Vuori Rib Studio Short
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Vuori
If you’ve ever tried to find your perfect pair of bike shorts, you probably know just how much of a struggle the process can be. They’re either too thin, too restrictive, too short, not high-waisted enough, or don’t hold up well when working out. Finding a pair of high-waisted, bike-style shorts that will look and feel good while working out and going out is virtually impossible, but these popular Ribbed Studio Shorts from Vuori might just do the trick.
Again, these shorts have reviews from verified customers who claim to have bought them in multiple colors, which is always a good sign. Also: If you feel self-conscious in bike shorts, this ribbed material is a great option as it provides a little more smoothing coverage than non-ribbed material.
Material: 72% polyester, 28% elastane | Size Range: XXS-XXL | Colors: Black, Cedar
Vuori Yosemite Bra
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Vuori
In search of the holy grail sports bra that allows you to feel cute in yoga class or running errands? This Yosemite bra is not only available in a variety of colors, but provides just the right amount of coverage and support, meaning you can wear it for as long as you want without feeling like you’re suffocating. If you’re feeling a sexier look, the strappy back is a fun detail to show off. And if not, adding an off-the-shoulder sweatshirt on top or throwing on an oversized shacket is the perfect way to add a bit more coverage.
Material: 72% polyester, 28% elastane | Size Range: XXS-XXL | Colors: Pool Blue, White, Black Camo, Ruby, Cosmo, Cactus, Oxford
Vuori Kore Short
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Vuori
There’s a reason — well, reasons — why these shorts have more than 13,000 reviews and a 4.8 average rating. Not only are these available in both 5-inch and 8-inch inseam options, but they also come in a whopping 17 color options, include a boxer-brief liner, and are made of a stretchy, soft-weight fabric that works without rather than against you. For men that hate brief liners or want a short that makes it possible to both go commando and look put together, these are a great choice.
Material: 46% recycled polyester, 44% polyester, 10% elastane | Size Range: XS-XXL | Colors: Indigo, Black, Charcoal, Black Watercolor Camo, Light Cloud, Platinum Linen Texture, Currant, Chestnut, Dusty Pine, Penny Stripe, and more
Vuori Stride Legging
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Vuori
These are technically running leggings, but they can easily transition into lounging or any other casual plans you might have on your schedule. They also have the two features that are, in my opinion, the hallmarks of truly supreme leggings: Stash pockets and a 7/8 length. In my experience, this length looks especially good on everyone and is perfect for transitioning between seasons in multiple colors — so if you like one, you can collect them all. (From our research, this seems to be a recurring theme with Vuori customers). These leggings also feature four-way stretch, UPF protection, and are moisture-wicking, so you can count on staying comfortable, dry, and protected when wearing them.
Material: 70% polyamide, 30% elastane | Size Range: XXS-XXL | Colors: Chestnut, Dark Luna, Ink, Black, Oregano Splatter
Vuori Halo Performance Hoodie
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Vuori
What goes into making the perfect hoodie can be a controversial topic to tackle. For some, it’s all about softness; For others, it’s fit. In other circles, it’s all about the zipper versus pull-over debate, or whether or not it has pockets. Not only is the Halo Performance Hoodie as soft as it gets, but it also has strength and wicks away moisture.
In other words, it’s the ideal item for throwing on after a particularly sweaty workout class. It’ll wick away sweat instead of absorbing it, so you can feel that much better about a post-workout grocery run or brunch date.
Material: 89% recycled polyester, 11% elastane | Size Range: XXS-XXL | Colors: Black Heather, Heather Grey, Ruby Heather, Umber Heather, Cosmo Heather
Vuori AllTheFeels Legging
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Vuori
There’s something so luxe about a pair of buttery soft leggings that are designed to move with you. The Vuori AllTheFeels™ Legging feels like second skin and is constructed from a recycled polyamide material with four-way stretch. Lightweight and breathable, these leggings feature moisture-wicking technology and are designed to support the body through workouts and errands alike.
Plus, they come in some gorgeous colors for every season, including classic black, a gray-blue tone, and a gorgeous muted pink, too. Pair it with the matching Vuori AllTheFeels Bra, chunky sneakers, and the Canyon Insulated Jacket for a full fall look.
Material: 75% eecycled polyamide, 25% elastane | Size Range: XXS-XXL (in short, regular, and long) | Colors: Claret, black, lake, almond, ether
Vuori Boyfriend Short
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Vuori
Contrary to what you may have seen on Instagram, there are other shorts options out there for women that aren’t bike shorts. Vuori’s Boyfriend Shorts are another popular item from the brand that make loungewear feel somehow much more elevated. Personally, we are imagining styling these with a longline sports bra and an oversized, colorful button-down for those steamy summer days when wearing anything else seems possible. Pair with some slide-on sandals and boom: You have an outfit that’s as put-together as it is comfortable.
Material: 89% recycled polyester, 11% elastane | Size Range: XXS-XXL | Colors: Heather Grey, Black Heather, Chestnut Heather, Shade Heather, Flax Heather, Oyster Heather
Vuori Halo Essential Jumpsuit
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Vuori
Bodysuits are one of the biggest athleisure trends of the year and the Vuori Halo Essential Jumpsuit is our go-to style. This comfortable bodysuit is constructed from an ultra-stretchy recycled polyester material that features four-way stretch and moisture-wicking technology, making it a great option for sweaty workouts and brunch plans alike, while also offering a bit of a shapewear component. The bodysuit comes in two classic neutrals — black heath and mahogany heather — and has comfortable and supportive straps, a scoop back, and an ultra-soft feel for all-day comfort.
Material: 89% recycled polyester, 11% elastane | Size Range: XXS-XXL | Colors: Black heather, mahogany heather
Frequently Asked Questions
Why is Vuori so popular?
While Vuori might be known for their Insta-famous joggers, the reasons for the brand’s popularity goes beyond just one pair of pants. It’s often compared to Lululemon in terms of design, quality construction, and super-soft fabrics.
Are Vuori products worth it?
If you're in the market for athleisurewear that can easily take you from the gym to the couch, Vuori won't disappoint. While not inexpensive, we believe they're a great value for the products. Similar styles from competitors are priced similar to or higher than Vuori's price point.
Where is Vuori brand from?
Vuori is based in Encinitas, California, a place the brand continues to draw inspiration from. While very much a California brand, Vuori just opened a new East Coast flagship store in Manhattan. Other retail stores are located in California, Utah, Texas, Massachusetts, Arizona, Washington, Colorado, and London, England.
How do you wash Vuori joggers?
If you invest almost $100 in a pair of sweatpants (albeit very nice sweatpants), you’re going to want to make sure you know how to wash and dry them properly (without ruining them). To safely wash Vuori Performance Joggers, the Vuori website suggests machine washing the pants on cold with like colors, tumble drying on low, and removing promptly. The website also states that the joggers should never be ironed.
Take Our Word For It
Olivia Muenter is a freelance beauty and fashion writer whose work has been featured in PEOPLE, Byrdie, InStyle, Brides, and other publications. Olivia graduated with a Bachelor of Science in Journalism from the University of Florida. For this article, she interviewed Vuori's Chief Marketing Officer Nikki Sakelliou.
Meet Our ExpertNikki Sakelliou is Vuori's Chief Marketing Officer who has been with the brand for nearly 10 years. She was previously a marketing consultant for Beyond Yoga and the marketing director for Prana Living.
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